INFLUENTIAL FACTORS IN CHOOSING HIGHER EDUCATION INSTITUTION: A CASE STUDY OF A PRIVATE UNIVERSITY IN SURABAYA
Abstract: Nowadays, tertiary
education has taken more important role for Indonesian people. The growing
number of tertiary education enrollment rate accompanied by the increasing
number of higher education insitutions in Indonesia show that there is
opportunity as well as threat for higher education insitutions in Indonesia.
The purpose of this research is to know what factors influence the high school
students in choosing their higher education institution. Specifically, this
research wants to help one of the best private universities in Surabaya to
improve its competitiveness compared to other higher education institutions.
The respondents of the research are 426 students from several high schools in
Surabaya. The analysis is done using descriptive statistics to find out which
factors are the most significant ones. From the research, it is found out that
the students’ interest, the ability to follow the courses, and the parents’
advice are the top three significant factors that influence the high school
students in choosing their higher education institution. For the attributes of
the institution, the reputation and the values of the institution as well as
the success of its alumni are the top three factors that influence the decision
in choosing the higher education institution.
Keywords: higher education,
personal interest, external influences, attributes of higher education institution
Author: Adelina Proboyo, Ricky
Soedarsono
Journal Code: jpmanajemengg150095
