STRATEGI SINGAPORE TOURISM BOARD DALAM MENINGKATKAN KUNJUNGAN WISATAWAN ASAL INDONESIA KE SINGAPURA PASCA KRISIS GLOBAL TAHUN 2008
Abstract: The purpose
of this research
is to explain
about Singapore Government Strategies and
efforts after global
crisis in 2008
in increasing tourism
visits especially from Indonesia through Singapore Tourism Board (STB).
Singapore Tourism Board is a
government agency that
handling tourism sector. Crisis
in 2008 has led
to decline in
the tourist arrivals,
so that the
government has launched several
programs to solve
the problem. The
programs are BOOST (Building On
Opportunities to Strengthen
Tourism), micro site
and city brand “Your Singapore” and also has opened
representative offices of STB in many countries in this case is in Indonesia.
The results of this research are there has been
an increasing number
in tourist arrivals
from Indonesia and
also Singapore received many awards for tourism industry. It indicates
that STB has been succees to manage tourism industry sector.
Penulis: Pebri Ariyanto
Kode Jurnal: jphubintdd140008
