THE INFLUENCE OF ADVERTISEMENT TO VISITING FREQUENCY IN BONO TOURISM OBJECT DESA TELUK MERANTI KABUPATEN PELALAWAN PROVINSI RIAU (A CASE STUDY OF DJARUM SUPER ADVENTURE DUBSTEP VERSION ADVERTISEMENT)
ABSTRACT: The purpose
of this research
is to find
out how djarum
super adventure dubstep
version influence the improvement
of visisting in
Bono tourism object
Desa Teluk Meranti
Kabupaten Pelalawan Provinsi Riau.
The hypotheses is
to find out
the influence of
advertisement to improvement of
visisting in Bono tourism object Desa Teluk Meranti Kabupaten Pelalawan
Provinsi Riau. This is a quantitative research with 50 sample. In choosing the sample, writer used
accidental sampling, which is purposive sampling. Data is collected by
questionaires. Data analyzin technique is validation test and reability, simple
linear regression and coefficient determination. Result shows that variable of
music, storyboard, script, and slogan influence dependent variable (Y).
Coeficcient determination (R square) 34% shows that independent variable
influence dependent variable. The rest 66% are influenced by other independent
variable which are not stated here.
Penulis: Siti Hastuti
Kode Jurnal: jpmanajemendd150333
