MOTIVASI KUNJUNGAN WISATAWAN TAMAN HUTAN RAYA SULTAN SYARIF HASYIM PEKANBARU RIAU

ABSTRACT: The research is to find out the motives and the motivators that influenced tourist to visit Forest park Sultan Syarif Hasim II. This research is uses descriptive quantitative methods to analyze problem which  is  going  to  conducted.  The  sample  of  this  research  was  100  people  were taken by using  accidental sampling. Then the data collection techniques in this is reseach  the  writer  used  observation,  interview  and  quisionnaires.  The  writer using the likers scale as an instrument to measuring the lenght of  intervals that can be used to find quantitative date. Based on the result of the research are the influence of motivator is more motivate  tourists    to  visit  Forest  park  Sultan  Syarif  Hasim  II  than  the  motives. And,  according  to  responden  the    motivation  of  tourists  to  visiting  Forest  park Sultan Syarif Hasim II is enough.
Keyword: motivasi, motif dan motivator, pengunjung 
Penulis: Christy Ulina Purba
Kode Jurnal: jpmanajemendd150334

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