PERANAN BADAN PELAYANAN TERPADU DAN PENANAMAN MODAL (BPTPM) DALAM MEMBENTUK CITRA PELAYANAN PUBLIK KOTA PEKANBARU

ABSTRAK: Service  is  core  from  communication  form  where  every  government  and  private institutions should  apply  it  well  to  establish  a  good  image.  Badan  Pelayanan  Terpadu dan  Penanaman  Modal  (BPTPM)  is  one  of  government  institutions  in  running administration service for society. That is related with permit and non-permit which is meant as one of services to help society people for developing their business and also to improve  economic  developing  area  especially  in  Pekanbaru.  In  providing  services, BPTPM Pekanbaru got an award “Citra Pelayanan Prima” by Central Government as Best institutions from all around Indonesia in providing services to the society people. This research has a purpose for knowing role from BPTPM Kota Pekanbaru to support national best provide services in society people.         
In this research, author has used descriptive qualitative method which is extend situation and also doing analysis based on survey result from the office. Informants in this  research  are  2  people  officer  services  from  BPTPM,  2  people  from  BPTPM  in providing permit, and also 3 people which is using providing services in BPTPM. This research  uses  frame  as  reference  in  case  developing  to  author  about  role  of  BPTM  ipublic providing services. Based on that case, if BPTPM does services base on reles, so BPTPM could excellent services to society people.    
This  research  collects  data  with  observation,  interviews,  and  also documentation. The Result from this research indicates BPTPM Kota Pekanbaru has a role  in  doing  coordination  and  providing  administration  in  permit  and  non  permit  on integrating  manner  which  have  principal    coordination,  integration,  synchronization, simplication, security and certainly of BPTPM in developing image from Government in Pekanbaru that easy, quick, secure, transparent, friendly providing and also best public services  in  society.  Nevertheless,  in  fact  imaging  in  society  doesn’t  like  promises  from BPTPM, many people are dissapointed on services especially in simplicity services and fee  transparancy  for  society  people.  It  gives  negative  images  in  society  people  which providing services in BPTPM Kota Pekanbaru.       
Keyword: Role of BPTPM, Imaging in public services, Pekanbaru City 
Penulis:  Wenny Anggraini
Kode Jurnal: jpkomunikasidd150200

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