PENGARUH FAKTOR DEMOGRAFIS TERHADAP INTENSITAS MENONTON PROGRAM BERITA TVONE DIKALANGAN MASYARAKAT KECAMATAN PEKANBARU KOTA
ABSTRACT: Demographic factors
consist of age,
gender, level of
education, occupation and income
level is one
of factor that
is easily measured
to see the
pattern of audience watching
television. Person's age affects the availability of leisure time and the choice
of media content.
Likewise income level
person, education and
higher professional
occupations also result
in option of
different content, that
is more informational content
or content that
is further supported
by the values
of the dominant culture
and education. The
purpose of this
research to know
influence of demographic factors
to the intensity
on watching news
program in TVOne.
This research used Dennis McQuail’s Audience Composition Theory.
It’s a quantitative
research with explanatory
type. The populations
in this research are 100 samples
citizens of Pekanbaru Kota subdistrict which is determined by using
Slovin formula. The
Accidental Sampling is
used on research’s
sampling, with Multiple Linear Regression data analysis.
Hypothesis test shows that each of age, gender, level of education,
occupation and income level
variable influence the
intensity on watching
news program with a
significance value less
than 0.05, this
means that Ho
is refused and
Ha is accepted but
income variable not
influence with value
more than 0,05
this means that
Ho is accepted. And
demographic factors simultaneously influent
the intensity on
watcing news program with significant value on 0.000 or less than 0.05,
this means that Ho is
refused and Ha is accepted. The result shows that respondents intensity
on watching news program in
TVOne is high
until very high
and there is
effect of demographic factors with
intensity on watching
news program. This
research also shows
that respondents, age 30
years old or
more, male, senior
high school until
high level education, formal
worker and middle-high
income have high
level intensity on watching news program in TVOne.
Penulis: Marissa Putri
Kode Jurnal: jpkomunikasidd140322
