MAKNA LIRIK LAGU BORN THIS WAY LADY GAGA DI KALANGAN REMAJA PEKANBARU (ANALISIS SEMIOTIK ROLAND BARTHES)

ABSTRACT: Lady  Gaga  known  as  eccentric  singer  and  songwriter  worldwide.  Her  career  as  a musician recorded raise every years.  Her fans spread around the world especially in Indonesia. Most  of  Lady  Gaga  fans  in  Indonesia  are  teenagers.  Instability  of  teenage  personality  makes their  ability  to    filtering  west  culture  decrease.  A  different  view  of  western  culture  brought  by Lady Gaga will be the long-term impacts for teens.
The purpose of this study is to find out what exactly the meaning of the text contained in the lyrics of Born This Way song by separating denotation, connotation and myth. This research used  qualitative  methods  descriptive  which  the  data  was  obtained  through  interviews, documentation, and reference materials. As well as using semiotic analysis technique developed by Roland Barthes to know what the meaning of the Born This Way song lyrics that written and popularized by Lady Gaga. This research presented the subject is a fan of Lady Gaga and some people  who  considered  able  to  provide  supporting  information.  Researchers  using  purposive sampling  technique  to  determined  the  informants.  While  the  research  object  is  the  text  of  the lyrics of the song Born This Way is obtained directly from the original CD.
The results showed that the meaning of the Born This Way song written by Lady Gaga is about  freedom  in  many  ways,  a  vindication  of  social  deviation,  and  support  for  minorities throughout the world. It can be seen from the mention of the various races in the Born This Way lyrics  such  as  Black,  White,  Beige,  and  Chola  Descent.  This  song  serves  as  a  support  for  the adolescent  desire  to  be  free  and  diminish  the  awareness  of  the  social  norms  prevailing  in  the community in accordance with the results of interviews with several informants. Eventually teen started to accept the deviation as a matter of course and can be tolerated. The deviation such as behave of the Gay, Lesbian and Bisexual which rife in the community. 
Keyword: Born This Way, Semiotics, Roland Barthes
Penulis:  Fitri Irma Susanti
Kode Jurnal: jpkomunikasidd140323

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