RESPON PENDENGAR PROGRAM MORNING MARKET DI RADIO MANDIRI FM PEKANBARU
Abstract: Radio is a medium of
mass communication are considered quite effective in delivering the message.
Radio has become a very important part in the lives of people who are aware of
the information. Mandiri FM radio is one private radio station in Pekanbaru
that has several programs that gave the information to the needs of the
community. Mandiri FM radio programs Morning Market which aims to inform about
the food prices, traffic, flight at the airport Sultan Syarif Kasim II Airport
in Pekanbaru directly inform the field. This study aims to determine the
response of listeners to the radio program Morning Market, Mandiri FM Pekanbaru
and how the process of presenting a program on Radio Morning Market Mandiri FM
Pekanbaru.
This research uses a qualitative methods with a descriptive approach. The
research was conducted at the Radio Mandiri FM, Tuanku Tambusai street, 7th
Pekanbaru with the object of study is the response of listeners in radio
program Morning Market Mandiri FM, and the subject of the study is the entire
informant who meet the research needs of the Program Manager Mandiri FM,
announcer, reporter, and six programs listener Morning Market informant
retrieval technique using purposive technique. techniques of data collection in
this study using direct observation of spaciousness as well as in-depth
interviews and documentation.
The results of this study indicate that the first listener response to
the Morning Market program, it is useful and necessary for listeners on the
morning activities. Market Morning program to discuss three main topics on a
daily basis that information about food prices, traffic and flight schedule
information at the International Airport Sultan Syarif Kasim II Pekanbaru
reported directly. Given the information on the listener program Morning Market
traders helps them to know about the food prices as the market price of rice,
meat, vegetables, fruits, for the avoidance of congestion and listeners know
flight schedules. Both the process of presenting the Morning Market program on
Radio Mandiri implemented through stages ranging from the determination of the
location of the market, information retrieval and report directly connected to
the studio.
Penulis: Dedi Alpian, Suyanto
Kode Jurnal: jpkomunikasidd140324
