PERANAN DINAS PERHUBUNGAN DALAM MENYAMPAIKAN INFORMASI RUTE TRANS METRO DI KOTA PEKAN BARU
Abstract: Delivery of Trans
Metro Bus route information aims to make people aware and understand the
existence of stop and Trans Metro Bus Route, so it can accept the existence of
the Mass Public Transport Means and then motivate audiences to want to use the
services of Trans Metro bus or switch from the usual use of private vehicles,
be using the public transport services of Trans Metro Bus transportation as a
means of transportation that can help them day to day activities The purpose of
this study was to determine the role of the Department of Transportation
Pekanbaru in providing information on Trans Metro Bus Route and the factors
that hinder and support the delivery of such information .
This study used a qualitative descriptive approach. Informants of this
study was 4 People Pekanbaru City Department of Transportation employee, 1 stop
officer, 4 people who have use the services of Trans Metro bus and 4 people who
have never used the services of Trans Metro Bus services are selected using
purposive sampling method and Accidental sampling. Types and sources of data
consisting of primary data and secondary data. Data was collected by
observation, interview and documentation. The technique of data analysis
performed using data analysis and model Applebeum Anatol, and engineering data
validity checking is done by the extension of participation, triangulation and
checking membership.
The results of this study indicate that the role performed in delivering
Trans Metro Bus route information is in cooperation with the mass media and use
interpersonal media, media groups, internet and outdoor media. The role is
supporting factors such as the presence of a hot spot networks that facilitate
employees in communicating with the public via the Internet. Then the Department
of Transportation also has an official car for dissemination of information
about Trans Metro Bus and Metro Bus Route Trans. Furthermore, the factors that
hinder the role of the Department of Transportation which is the lack of
information given by the government budget to support dissemination activities
Trans Metro Bus Route. In operation, the amount of Trans Metro bus stop is
still minimum, and also the distance between stops is also so far, it makes
people become less likely to use the services of Trans Metro Bus.
Keyword: Role, Trans metro
route, Mass media, Interpersonal media, Media groups, Internet and outdoor
media
Penulis: Vico Axnur, Rusmadi
Awza
Kode Jurnal: jpkomunikasidd140321
