PELAKSANAAN PROMOSI PENJUALAN TIKET PESAWAT DI PT. HAMKA GIAT TOUR AND TRAVEL PEKANBARU
Abstract: This study is based
on the sales promotion airlines ticket
activity at “ PT. Hamka Giat Tour and Travel Pekanbaru”. In marketing
its companyproduct needs to haves media
between consumer and company that
is through promotion
as the communication
media between company
and consumer. In order the promotion can interest the attention and
influence consumer in buying, so the company
does promotional mix
that implies several
variables those are
personal selling, sales promotion, and
wind of mouth.
Aims to spread
information, influence or
persuade and remind
the target market of
the company and
its products to
be willing to
accept, purchase, and
loyal to the products offered by the company concerned.
The sampel is
this research is
influential consumer about
purchasing airlines ticket.
In this study the
authors used descriptive
quantitative analysis techniques,
that describe the
real situation, particularly on
the aspects studied,
and the techniquedata
collection is with
questioner method and interview .
The study design
by means of
descriptive analysis is
intended to explain
to describe specifically how
the implementation of the sales
promotion airlines ticket
in PT. Hamka
Giat Tour and Travel
Pekanbaru in order
to increase sales
through promotion. The
research funding indicates that can be seen PT. Hamka Giat Tour and Travel
Pekanbaru is present-able, it can be seen from the reaction respondent to the
promotional tools carried out by company.
Penulis: Nurzanah
Kode Jurnal: jpmanajemendd150318
