PELAKSANAAN MANAJEMEN MICE (MEETING INCENTIVE CONVENTION EXHIBITION) DI HOTEL PANGERAN PEKANBARU
Abstract: Implementation of
MICE management operationalize theoretical concepts inthe book P.Hasibuan Terry
GR (2005) that state that the management process consistsof: planning,
organizing, actuating, and controlling.Growing MICE industry in Indonesia,
including the city of Pekanbaru. City Goverment continues to initiate Pekanbaru
city as MICE city in Sumatera. One of the leading institutions that have a
major role in the realization of this idea is thePangeran hotel Pekanbaru.
which is a four-star hotel MICE service providers with a high number of events.
The formulation of the research problem is how the implementation of the MICE
management in Pangeran Hotel Pekanbaru. This study uses descriptive qualitative
research with census sampling. The data collected with observation, interview
and questionnaire.
Based on research in the field, the original purpose of the existence of
MICE in Pangeran Hotel Pekanbaru is a venue to facilitate and serve each agency
or organization that will organize a MICE event. Implementation of MICE
management has done well, ranging from the planning stage, organizing,
actuating and controlling has done well. Management process has been carried
out in accordance with existing rules and procedures for this purpose so that
the company has exceeded the target set. But there are still some factors that
affect the implementation of the MICE management in Pangeran hotel Pekanbaru is
human resources, infrastructures and means of motivation. Still inadequate
number of available resources in terms of both number and skill and still very
rarely done given training so that skills training and job performance is still
lacking. And also still lack the necessary infrastructure thus affecting the
services provided. Implementation of MICE management in Pangeran hotel
Pekanbaru should be improved so that the achievement of corporate goals can be
realized with better considering the high number and complexity of existing
competition.
Penulis: Damara Saputra
Siregar, Syofia Achmnes
Kode Jurnal: jpmanajemendd140763
