KUALITAS PELAYANAN TIKET DI PT. OKE WISATA TOUR AND TRAVEL
Abstract: Is in the interval
2,8-3,6. PT. Oke Wisata Tour and Travel Tourism needs to maintain the elements
that have been considered good by customers as well as the need to fix the
things that are still considered less.quality of service, openness (openness),
positiveness (reliability), supportiveness (responsiveness), equality
(assurance), empathy (caring), this study aims to determine the dimensions or
indicators of service quality, namely openness (openness) , positiveness
(reliability), supportiveness (responsiveness), equality (security) and empathy
(caring), PT. Oke Wisata Tour and Travel Tourism and determine the most dominant
factors that affect customer satisfaction PT. Oke Wisata Tour and Travel. The
population in this study is the customers who come to PT. Oke Wisata Tour and
Travel. Samples were taken by 30 respondents using the technique of
Non-Probability Sampling with Accidental sampling approach, which is based on
accidental sampling technique, namely, who happened to meet with researchers
can be sampled as it sees fit. Based on the translation of each indicator, the
most dominant factor affecting the quality of service in the PT. Oke Wisata
Tour and Travel is supportiveness. It can be seen from the statement of the
respondents in all the indicators, and supportiveness obtain the highest
average value of 3,49. Value of 3.49 is included in the Good Enough category,
is seen from the overall average results of respondents' statements.
Penulis: Suriati, Syofia
Achnes
Kode Jurnal: jpmanajemendd140762
