MANAJEMEN PENGELOLAAN PORTAL BERITA WWW.GORIAU.COM DALAM MENARIK MINAT BACA PADA MEDIA SOSIAL
Abstract: Social media is now
very popular among’s the people. Like the mass media, social media can also
disseminate information to the public in general. One of social media is
currently popular it’s news portals. This type of social media offer new
information presented in the online form on a website. GoRiau.com is one of the
leading news portal in Province of Riau. The further development of today's
technology raises many new news portal. To competition, GoRiau.com through
keredaksiannya face has a strategy to attract the requested read on social
media. For this reason, this research is focused on the function of management
on news portals GoRiau.com and what factors attract interest in reading to
know.
This research applies qualitative method with descriptive approach
undertaken in GoRiau.com news portal, Sudirman streets No. 125 South
Tangkerang, Bukitraya, Pekanbaru. Subjects of study include general chairman,
chief editor, managing editor, and two journalists, as well as some of those
readers who are determined through purposive method. Data collection techniques
used were observation, interview, and documentation.
The results of this study show that first, the management function in the
editorial GoRiau.com news portal in an effort to attract interest in reading.
GoRiau.com implement a planning that is done in three forms of the editorial
meeting, which includes the planning meeting news content, placement planning
meeting journalists, as well as evaluation. As for organizing, Goriau.com have
determined the distribution of every reporter in accordance with the coverage
of each post with the granting of work specified. Continue, regarding the
actuating of the starting material coverage of news, collecting, writing,
editing news on the website to which this form of utilization of new media.
Form of controlling carried GoRiau.com one of which is the evaluation of the
work, but other than that GoRiau.com also open a service complaint to the
reader via e-mail. Second, the factors that attract interest in reading on this
portal ie, interest, experience the same, and information needs. The entire
series of the process is a form of editorial managerial done in order to
attract readers.
Penulis: Muhammad Faula Azmi,
Suyanto
Kode Jurnal: jpkomunikasidd150196
