GAYA KOMUNIKASI PIMPINAN DALAM MENINGKATKAN KINERJA KARYAWAN PADA PT. WHITE AND BLUE DI PEKANBARU
Abstract: Every chief has
particular characteristic and different style of communication in managing
his/her company. Those three basic system are the styles that should be used by
the chief in a company. The goals of this reasearch are to know how
communacation styles of the chief in advancing the performance of employess on
White and Blue Company in Pekanbaru and what factors which influence the usage
of communication style of the chief in advancing the performance of employess
on White and Blue Company in Pekanbaru. In this research, the writer uses
communication process model.
This research uses qualitative methodology. Data collection technique of
this research are by observation, interview, and documentation. The analysed
data then will be reduced, presented and therefore will result in a general
inference. The informen on this research are 10 people selected by using
purposive sampling. In order to measure validity of the data, this research
uses extension participation and triangulation technique.
The result of this research showed that communication style used by the
chief in White and Blue Company were family communication and flexible
communication which led toward the equalitarian style, whereas the styles
family comunication and flexible communication used by the chief on this
company were carried out in free. It means that every member of organization
can reveal any ideas/concepts or opinions in relax and informal situation.
Thereby, the chief can give the employees such comfort situation on company and
therefore the performance of the employees can be increased.
Penulis: Putri Wulandari,
Rusmadi Azwa
Kode Jurnal: jpkomunikasidd150177
