OPINI MASYARAKAT BATAK PADA PROGRAM ACARA HORAS DI RANTAU PADA RTV (Studi Kasus Di Kelurahan Tanjung Rhu Kecamatan Lima Puluh Kota Pekanbaru)
Abstract: Program is one means
of communication to influence the audience. The number of program aired on
television show that make the audience think watching what message content
delivered in each program of the event. Overseas program Horas in a Batak music
program, the program is packed with interesting events that can affect the audience
and making the changes. This study aims to determine public opinion on the
Batak in Rantau Horas Program on Rtv in the Village District of Tanjung Rhu
Fifty Pekanbaru City and the factors that Influence the formation of public
opinion Village Subdisrict Tanjung Rhu Fifty Pekanbaru City.
This study uses descriptive qualitative data collection techniques of
observation, interviews, and dokumentansi. The data obtained is then processed
to be reduced, resulting presented to a general conclusion. Informants in this
study amounted to 12 based on snowball sampling method that researchers use.
While for checking the validity of the data the researcher used triangulation
techniques and extension participation.
The results showed that public opinion Batak village of Tanjung Rhu Fifty
Pekanbaru City District of the program event at Rantau Horas is very
interesting, because it has educational value that can increase knowledge and
positive learning to watch. Factors that influence the formation of public
opinion Batak, because that show is very entertaining program and describe
social reality in the city of Pekanbaru.
Penulis: Joi Siburian, W. E.
Tinambunan
Kode Jurnal: jpkomunikasidd150176
