KOMUNIKASI PERSUASIF KOMUNITAS HIJABERS PEKANBARU DALAM MEREKRUT WANITA BERJILBAB DI KOTA PEKANBARU
Abstract: The appearacnce of
Hijabers Community makes a new happening clothing trend among vailed women. The
existance of Hijabers Community may change the people perspective of veil from
not stylish to the fashionable and up to date clothing. Proved community
members who joined in the Hijabers Community Pekanbaru continue to increase.
The aim of this recears is to know the proccess of perssuasive communication
Hijabers Community Pekanbaru, techniques used Hijabers Community Pekanbaru, and
media used by the Hijabers Community Pekanbaru to recruit the veiled women in
Pekanbaru.
This research used qualitative method with descriptive approach. The data
collected by doing observation to participants, interview, and documentation.
There are 8 participants taken by purposive technique for this research. This
research used the interactive data analysis from Miles and Hubermen by using
examination of validity technique thorough the extension of membership and
triangulation.
The result of research shows persuasive communication of Hijabers
Community Pekanbaru in recruiting veiled women is persuasive communication by
sending mails thorough media to the veiled women, then continue with
communication to the committee of community about agreement or rejection for
joining the community. For persuasive communication, the Hijabers Community uses
appearance technique, doing the comparison, asking and listening,the
communication style and also build the credibility. Moreover, Hijabers
Community Pekanbaru use social media and mass media for better and easier
information sharing.
Penulis: Maike Desyafitri,
Nurjanah
Kode Jurnal: jpkomunikasidd150178
