BUDIDAYA TANAMAN ENERGY CORPS SEBAGAI LANGKAH CREATING SHARED VALUE PT.INDOCEMENT TUNGGAL PRAKARSA (Pendekatan Etis dalam kegiatan CSR oleh PT.Indocement Tunggal Prakrsa Tbk di Palimanan dan Citeureup Jawa Barat)
Abstract: This study aims to
determine the background PT.Indocement Tunggal Prakasa Tbk ethical approach
cultivation(creating shared value concept) through reclamation distance (
Energy Crops) on land mines dug, knowing the meaning of employers towards the
implementation of CSR by PT.Indocement Tunggal Prakasa Tbk in palimanan
Cirebon, knowing und erstanding of the ethical approach to community revitalization and land reclamation in mining
excavation in Coventry Palimanan Cirebon.The research applies qualitative
research approach, utilizing paradigm of constructivism, and the type of study
are Case Study. The research subject is the CSR department and community of
PT.Indocement Tunggal Prakasa Tbk in Palimanan Cirebon.Subjects are purposively
selected. The collection of data obtained through in-depth interviews , direct
observation, and document analysis).The
programs are implemented in the development of the Energy Crops is to
revitalize and on marginal land and reclamation of mined land with Jatropha
Curcas, Pecan Sunan, Nyampung, King Grass, Sorghum, which can be processed into
a variety of plants biofluel and " hard " like a tree teak , trees
Gear can restore soil nutrients ( fertilize ). Another effort is to perform a
variety of innovations in order to maximize the use of alternative energy,
especially as a replacement for environmentally friendly batubara.Biofluel will
be able to mitigate some of the harmful effects of mining operations such as reduced
pollution, emisis and other impacts. With this program can be educated people
expected to participate maintaining a sustainable environment.
Penulis: Feliza Zubair
Kode Jurnal: jpkomunikasidd140133
