DAKWAH ISLAM DALAM PEMBENTUKAN MORAL ANAK DI IKLAN TELEVISI (ANALISIS WACANA TEUN VAN DJIK PADA STRUKTUR MIKRO)
Abstract: Advertisement has
been rapidly developing. Nowadays, it aims not only to promote a product to be
sold, but also to convey Islamic religious proselytizing. Advertisement of Mie
Sedap is one of those which deal with that aim. In its advertisement, Mie Sedap
tries to show how to build child's moral based on Islamic perspective. By
applying Teun Van Dijk's discourse analysis method, it is revealed in the micro
structure, how the Islamic religious proselytizing is conveyed. Schematically,
it shows Moslem family. In the syntax, it shows the coherence between the
visual of parents who give a lead to help others with the audio of allurement
to do kindness, as well as the sentences in the dialogue which ask the child to
do so.
Penulis: Rika Lusrivirga
Kode Jurnal: jpkomunikasidd140132
