ANALISIS SWOT SEBAGAI STRATEGI PERUSAHAAN DALAM MEMENANGKAN PERSAINGAN BISNIS
Abstract: In the current
information era, the level of competition is getting tough , so we need a
strategy to win the competition . The success of a strategy for implementation
would have been very dependent on the accuracy of the reading strategies of
internal conditions, environmental changes and the level of competition . This
is used to read an analysis of internal strengths and weaknesses, and the
opportunities and threats from the external environment . SWOT analysis is one
option to be able to assist in making an effective strategy to win the
competition . SWOT analysis is very simple and easy to use but able to give a
detailed picture of the internal and external environmental conditions . This
analysis is widely used for the preparation of strategic business planning that
is aimed to develop a long term strategy so that the direction and objectives
can be achieved and targeted so that a decision can be taken . The purpose of
this paper is to provide an overview of how the need for an analytical tool in
understanding the internal condition of both the weaknesses and strengths as
well as addressing the external environment in the form of threats and
opportunities to take a strategic decision in the face of competition in the
global era.
Penulis: Dwi Sulistiani
Kode Jurnal: jpperadabanislamdd140100
