ANALISIS PERILAKU KOMUNIKASI DAN PENGGUNAAN JENIS MEDIA DALAM PELAKSANAAN KREDIT USAHA RAKYAT DI KOTA BANDAR LAMPUNG
Abstract: This research aims
to analyze: the behavior of the communication, and the use of media in the
implementation of business credit (KUR).
This study was designed through a descriptive correlational approach
using a survey method. The results of this study showed little understanding of
the entrepreneur; KUR filing procedures, rights and obligations and penalties for
violations, and the average benefit KUR
by category quite well. To the individual characteristics of small
entrepreneurs, behavior, communication, and use of media types a requite varied,
with significant difference from the behavior of the communication, and the use
of media, causing his understanding of the KUR program varies. These differences, particularly on behavioral
factors and the use of communication media types, themselves influenced by
other factors that are not observed in this study, which is more passive
tendencies and the level of his work as a small businessman.
Penulis: Anna Gustina Zainal
Kode Jurnal: jpkomunikasidd140135
