THE ANALYSIS OF CONSUMER PREFERENCES OF PRICE ENDINGS AT HYPERMART MANADO TOWN SQUARE
ABSTRACT: Price has become one
important consideration for many businessmen or marketers in selling products or providing services for
people in marketplace. Therefore, this
research is purposed to know the analysis of consumer preferences
of price endings
at Hypermart Manado
Town Square. This
research uses qualitative method analysis,
while interview and
questionnaire will be
data collection method.
Informant is taken
from people who have visited
Hypermart Manado Town Square. The
sample of this research is 30 customers of Hypermart. There
is one important
finding that can
be concluded from
the overall result
in this research, which is; the similar perception
of Consumer Behavior, Brand ,and Price
Ending about electronic devices and how customers make their perception about purchasing and using this specified
products. It is understandable that an
ideal understanding of the consumer
behavior is important
in encouraging customers
to choose the appropriated electronic
products in Manado.
Customers in Manado
give the in-depth
consideration for the Brand and Price Endings for electronic
products in Manado.
Author: Friska Anggreiny Beyah
Journal Code: jpmanajemengg130064
