PENINGKATAN KREATIVITAS DAN INOVASI EKONOMI KREATIF DENGAN TRIPLE HELIX (USAHA KERAJINAN SULAMAN DAN BORDIRAN)

ABSTRACT: This paper aims to look how the creative economy in particular crafts embroidery able to  increase  creativity  and  innovation  through  the  triple  helix  .  Creativity  is  an  ability possessed by a person in creating something new and have a high value . It’s important to develop entrepreneurship by someone through creativity his owned, which is usefull to gain competition. Currently, government give huge interest to this area since it’s can reduce  unemployment  and  open  a  new  opportunity  to  other.  West  Sumatra  has  been very  well  known  for  its  handycraft  embroidery  modern  or  traditional.  The  prime purpose  of  this  activity  is  to  create  opportunities  using  local  resources.  Moreover, Crafts  sulaman  in  West  Sumatra  have  many  kinds,  such  as  songket,  baju  kurung, mukena , wedding dress, etc. according to result, diversity that exists can not optimally develop because many systems and flow occur in this area. In addition, improvement of creative  economy  is  not  running  well.  Our  country  should  learn  from  other  countries such  as  Thailand,  Japan,  Brunei ,  Laos ,  Singapore,  Malaysia  and  Vietnam  which  be able to put the creative economy as foundation of the nation 's economy .
Keywords: creativity, innovation, economy, government
Penulis: Reni Endang Sulastri, Nova Dilastri
Kode Jurnal: jpmanajemendd140676

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