STUDI KOMPARATIF PERUBAHAN PENDAPATAN USAHA WARUNG TRADISIONAL SEBELUM DAN SESUDAH ADANYA WARUNG RETAIL MODERN DI KECAMATAN MEDAN TIMUR

Abstract: Formulation  of  the  problem  in  this  paper  is  whether  there  is  a  change  to  the traditional stalls operating  revenues before and after the introduction of modern retail  shop.  This  study  aims  to  determine  how  changes  in  traditional  stalls operating revenues before and after the introduction of modern retail shop. Data collection  techniques  in  this  study  is  a  questionnaire  (questionnaire),  interview (interview).  While  the  data  analysis  techniques  used  to  interpret  the  data  is obtained, allocate, analyze and organize the interpretation so as to provide a real picture of the problem at hand. Results of this study was a decrease in revenues of traditional stalls in view of the profit and sales turnover.
Keywords: Revenue of traditional stalls, revenue of modern retail shop
Penulis: SRI ENDANG RAHAYU, HALIMUN BAHRI
Kode Jurnal: jpmanajemendd140534

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