IDENTIFIKASI BULLWHIP EFFECT PRODUK PMI PADA DISTRIBUTOR KALIMANTAN DI PT. AS PURWOSARI

Abstract: In the cigarette industry  for  meeting consumer needs not only provide good taste, but also the fulfillment of the availability  of  goods.  It  required  a  good  coordination  between  related  parties  such  as  suppliers,  factory,  distributors, retailers, and so on. Parties involved in the procurement of raw materials to the distribution of products to consumers is known as the supply chain. Lack of coordination will lead to information distortion phenomenon called the bullwhip effect. PT. U.S. Purwosari a cigarette factory with one of its products is PMI and product distribution in Borneo. At PMI Product frequent urgent packaging materials resulting in subsequent orders and production delays. Based on these in this study to dentify the presence of the bullwhip effect on PT. U.S. to calculate it s value and find the cause.
Key Word: Supply Chain, Bullwhip effect, PMI
Penulis: Wijiningsih, Emma Budi Sulistiarini, Ngudi Tjahjono
Kode Jurnal: jptindustridd140163

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