PERILAKU OPORTUNISTIK DALAM HUBUNGAN KEMITRAAN (PARTNERSHIP): SEBUAH ANALISIS KONSEPTUAL DENGAN MENGGUNAKAN MODEL IGMOB
Abstract: This paper reviews
the impact of opportunistic behavior in a partnership or the buyer-seller
relationship. This study strives to present an integrated general model of
opportunistic behavior (IGMOB) to provide a conceptual understanding of
opportunistic behavior from the perspective of relationship marketing theory.
Various scientific articles from leading journals were re-examined, in
particular articles discuss
opportunistic behavior. In particular, the causes and consequences of
opportunistic behavior were identified, then analyzed their relationships with
performance. Based on previous empirical studies, a conceptual understanding
was constructed by inserting various relationships among important concepts
related. In the context of the relationships between the partners, various
studies found that opportunistic behavior has a negative trait for a
relationship. There are fifteen factors causing the emergence of opportunistic
behavior were identified in this study: temporary relationships (temporality),
cultural similarity, formalization, governance, equity-based cooperation,
mutual influence, atmosphere of tolerance, mutual respect, satisfaction, length
of relationship, flattery, cynicism, deceitful tendencies, and relativity. The
study also identified six factors that could be affected by this opportunistic
behavior: trust, commitment, cooperation, intention to extent the relationship, knowledge sharing,
and guanxi. This study seeks to understand conceptually about the causes and
effects of opportunistic behavior in building long-term partnerships between
the partners based on a review of current literature. The conceptual model is
successfully constructed in this study should be reviewed through various empirical studies.
Penulis: Alexander Joseph Ibnu
Wibowo
Kode Jurnal: jpakuntansidd130158
