PERILAKU KONSUMTIF DALAM MEMBELI BARANG PADA IBU RUMAH TANGGA DI KOTA SAMARINDA
Abstrak: Every household has
its necessity, where this necessity has its functions and benefits. Purchasing
of goods which are not based on necessity has not too good result for household
necessity. This article tells about the counsumer behavior in buying goods on
housewife in Samarinda. Gathered some information by using interviews and
observation according to qualitative approach. The data then analysed with
Miles and Huberman technique. From the study, there are several data found from
four subjects. These subjects generally make purchasing of goods based on
interesting models, followed by purchasing without planning; buying goods based
on price consideration as well as not the benefit, buying expensive goods will
cause high self-confidence, buying the same goods with different brands, buying
goods in order to keep personal appearance, as well as buying goods to keep
status symbol.
Penulis: Endang Dwi Astuti
Kode Jurnal: jppiodd130044
