PENGARUH ADVERTISING DAN BRAND AWARENESS TERHADAPKEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI DI KOTA PAYAKUMBUH
Abstract: The object of this
study is to investigate that effect of advertising is brand awareness to
purchase decision of Suzuki notor cycle in Payakumbuh.Population of this study
is all Payakumbuh People, basid on an slovin 100 responden were selected.This
Study proved that the advertising have a significant influence on purchase
decision of Suzuki motor cycle Payakumbuh, Brand awareness have a significant
affected purchase decision of Suzuki motor cycle Payakumbuh, and Advertising
through brand awareness significantly influence the purchase decision of Suzuki
motor cycle Payakumbuh.Therefore, the suggestion for the Company's Suzuki
motorcycle should further enhance the Suzuki motorcycle advertising program
with the program more attractive and more appropriate use of media will
increase brand awareness and consumer purchasing decisions on Suzuki
motorcycles will increase.
Penulis: DESNALDI
Kode Jurnal: jpmanajemendd130642
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