ANALISIS KINERJA SUB TERMINAL AGROBISNIS MANTUNG: STUDI KASUS PADA PEMASARAN SAYURAN KUBIS DI DESA NGABAB, KECAMATAN PUJON, KABUPATEN MALANG
Abstract: Sub Terminal
Agrobusiness (STA) Mantung
is the market
improvement program which the
purpose is to
increase farmers’ income
through shorten its
market chain and to
create a price
transparency. But in
fact the program
which had done
for more than two
years still cannot
reach the farmers,
it could be
seen from the farmers
and merchants who
only few to
do marketing transaction
through STA Mantung. The research
had purposes to analyze performance of STA and to analyze a probability
of farmers in
selecting between traditional
organization and STA Mantung.
The result of
this research showed
that the performance
of STA was
not efficient yet compared to the traditional organization,
it was shown from the higher of
total marketing margin
and the lower
of farmers’ price
share belong to
farmers who sold to
STA Mantung. The
farmers’ probability was
higher to use
traditional organization
compared to STA
Mantung which effected
by the price
information availability and an
easy to make
transaction procedure.
Penulis: Ratya Anindita
Kode Jurnal: jpmanajemendd080074
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
