PENYUSUNAN UPAYA PENINGKATAN PELAYANAN ANTENATAL CARE BERDASARKAN VOICE OF THE CUSTOMER

ABSTRACT: The number of antenatal care fourth visit in 2009 to 2011 were still did not reach the target which setted by District Health Office. This reasearch aimed to arrange a recomendation for utilization improvement in  antenatal care services based on voice of the customer. This was a cross sectional study using a qualitative descriptive approach. There  62  pregnant  women  in  Pacarkeling  calculated  by  simple  random  sampling  participating  in  this  study.  This research  showed  that  most  of  respondents  who  visit  the  antenatal  care  service  in  Pacarkeling  Community  Health Center  were  over  35  years  and  senior  high  school  educated.  Most  of  respondents  had  more  than  four  children.  By focusing  on  voice  of  the  customer  there  were  24  recomendations  for  utilization  improvement.  These  24 recomendations  were  related  into  what  customer  expect  from  midwives  as  providers,  especially  relating  to competency, assurance, responsiveness, empathy, communication, caring, physical environment, comfort and safety of antenatal care services.
Keywords: antenatal care services, fourth visit, public health center, Voice of the Customer (VOC)
Penulis: Myrra Rizky Yanuaria, Ratna Dwi Wulandari
Kode Jurnal: jpkedokterandd130170

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