EFISIENSI PEMASARAN CABAI MERAH DI KECAMATAN ADILUWIH KABUPATEN PRINGSEWU PROVINSI LAMPUNG
ABSTRACT: This research aims
to find out
marketing efficiency of
red chili in
Pringsewu District Lampung
Province. Research site were selected deliberately. Sampling is done by
following the line of marketing. This research uses primary
data and secondary
data about. This
research analyzed by
marketing efficiency consist
to channel analysis, producers
share, marketing margin
and Profit Margin
Ratio (PMR), price
correlation analysis, and elasticity
of price transmission.
The results showed
that marketing system
of red chili
in Pringsewu district is
efficient. It is
seen from the
producers share of
greater than 70
percent, although market
structure of red
chili in Pringsewu
district is imperfectly
competitive market (oligopsoni),
the variability market of red chili in Pringsewu district there are
three marketing channels, profit margin ratio (PMR) at marketing of red chili
is not prevalent, and then the value of
elasticity price transmission of red chili in Pringsewu district is more than
one.
Keyword: Marketing, Red Chili, Marketing Channel, Profit Margin Ratio,
Elasticity of Price Transmission
Penulis: Ariep Budi Prayitno, Ali
Ibrahim Hasyim, Suriaty Situmorang
Kode Jurnal: jppertaniandd130070
