TATO SEBAGAI SEBUAH MEDIA KOMUNIKASI NON VERBAL SUKU DAYAK BAHAU

Abstrak: This  article  analyze  the  interpretation  and  analyze  the  sign  of  Dayak Bahau Tattoos through semiotic studies. This study is a research method that uses semiotic  research  is  research  that  seeks  to  interpretant  or  define  an  object through  the  study  of  signs  or  semiotic  by  usingthe  method  of  C.S  Pierce.  As  the primary  analysis,  the  data  are  present  by  using  primary  and  secondary  data through interviews, articles about tattoos Dayak Bahau, books and internet, then data analysis techniques used in this study is a model of triangular triadic by C.S Pierce. This  results  of  this  study  indicate  that  Tattoos  For  Media  Non-Verbal Communication  Dayak  Bahau  to  this  day  continues  to  growth  and  gradually shifting cultural meaning. Now the user tattoo is no longer a bloody Dayak Bahau course,  but  outside  of  that  tribe.  Even  now  the  phenomenon  typical  of  Dayak Bahau tattoo has worldwide so that the foreign society, tattooed their bodies with carvings typical Dayak Bahau. Relation to non-verbal communication is certainly very  visible  with  the  various  findings  of  fact  that  since  ancient  times  tattoos  are used as a medium of non-verbal communication by the Dayak Bahau community and even as a symbol of their indetity.
Kata kunci: Communication semiotic, tattoo, non-verbal communication, C.S Pierce
Penulis: Marcellina Eka Pradita
Kode Jurnal: jpkomunikasidd130216

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