Strategi Komunikasi Pembinaan Pembudidayaan Kambing Boer untuk Meningkatkan Taraf Ekonomi Masyarakat di Desa Wonosari, Kecamatan Wonosari, Kabupaten Malang, Provinsi Jawa Timur
Abstract: She
research was conducted
in Wonosari Village,
Malang Regency from August
to October 2009.
The aims of
the research are: (1)
to establish a
communication strategy for
goat farmers according to their needs and wants, (2) to
socialize the program to motivate the audience to breed Boer goat, and (3) to
get potential skill and to give knowledge in Boer goat breeding activities.
Research material was goat farmers
who earn below
Rp 146.837,00 per
capita/month. Research methods
were: observation and participation, interview and data tri-angulation. Sample
was taken from
key informants and
goat farmer. Sampling technique
was purposeful selection, selecting goat farmers to be research
respondents. The research
results then help
researchers to establish a set of
communication components strategie such as how to choose a communicator, what
languages to use, the type of presentation, and the use of humor.
Media/channels preferred are posters, slides, leaf-lets, booklets, magazines
and seminar. To enhance the knowledge level, goat farmers
were also taken
to Sumbersekar Laboratory
to give real experience to gain highest level of
experience compared to audio atau audio visual media.
Key words: communication
strategy, poverty, Boer goat communica-tion program
Penulis: Siti Azizah
Kode Jurnal: jpkomunikasidd100037
