Perspektif Antropologi dan Teori Komunikasi: Penelusuran Teori-teori Komunikasi dari Disiplin Antropologi
Abstract: It is important to
learn the perspectives derived in commu-nication theories in order to well
understand the focuses and character-istic of those theories. There are several
perspectives and one of them is derived form Anthroplogy. In this sense,
communication is considered as
having holistic character
and concern in
interpretive activities. In this regards, communication is
contextualized by culture. Therefore as well culture is unique, communication
is also unique.There are several kinds of contribution of Anthropology in the
develop-ment of communication theories which can be traced. First, structural linguistic
as the branch study of linguistic anthropology contributes in semiotics
studies. As well, sociolinguistic contributes to understand the relationsip
between social reality and culture. Second, in the area of his-torical archeology,
the contrubition of Anthropology
is represented in the frame of knowledge on unwritten
communication activities. Third, the
contribution of ethnology
in innovation and
diffussion theory as well as ethnography in the emergence of
experience and interpretation theories
also represent the
contribution of Anhtropology.
Similary, it can be traced the
contribution of Anthropology through the contribu-tion of ethnohistory in
explaining the modes of communication of cer-tain community.
Keywords: perspective, anthropology, character and
focus of theory, anthropology’s contribution, groups of theories
Penulis: MC Ninik Sri Rejeki
Kode Jurnal: jpkomunikasidd100036
