Sosialisasi dan Dampak Budaya Organisasi
Abstract: Interest in
corporate culture rapidly grew among organiza-tion and management researchers
and practitioners in Indonesia since 1990. They were impressed by the concept
of strong corporate culture which according to research reports was closely
related to high corpo-rate performance. In fact, they were so excited by the
fact that strong corporate culture could be a competitive advantage in the era
of global competion. This article
describes that building a strong corporate cul-ture needs a consistent
socialization for values internalization and ef-fective behavioral
practice. In addition,
socialization is a
continuing learning process beyond initiation programs for new employees
which involves reward system consistency as well as a powerful hidden
hierar-chy known as the company’s cultural network.
Key words: corporate culture,
socialization, cultural network
Penulis: André A. Hardjana
Kode Jurnal: jpkomunikasidd100035
