Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengolah Sagu pada Ibu-Ibu Rumah Tangga Kecamatan Merbau, Kabupaten Bengkalis, Provinsi Riau)
Abstract: The
objective of this
research is to
analyze the differences on the effectiveness of role
playing and role model methods applied in social campaign program. Role playing
and role model are the methods in
social learning theory–as
a part of
persuasion theories–which im-plicates to behavior change by affecting
with modeling and participate of
the target adopters.
The social campaign
“Produk Pangan Olahan Sagu” adopts these two methods to
persuade target adopters to change their behavior as its campaign goal.
Key words: Social Campaign, Persuasion, Role Playing,
Role Model, Behavior Change
Penulis: Galuh Gilang Pamekar
Kode Jurnal: jpkomunikasidd100038
