PENGARUH PROGRAM MTV TERHADAP GAYA HIDUP REMAJA JAKARTA
Abstract: Globalization
process has been contributed to the development of communication and
information technologies. As a result, people now are able to watch various
kinds of television program such as video music and culture programs aired by
MTV targeting to the youth. The authors of this article discuss the influences
of MTV’s programs to 150 young Indonesian viewers as observed in their life
style. In term of the research need, the authors use some relevant theories,
i.e. the cultural imperialism, social learning, diffusion of innovation model,
and development of teenage year’s theories. They conclude that the MTV programs
have impinged on traditional values and norms and generated hedonist and
consumptive behaviors among the youth.
Keywords: globalization,
hegemony of media, mass culture
Penulis: Nurlailah / Suzy
Azeharie
Kode Jurnal: jpkomunikasidd110075
