MENGKOMUNIKASIKAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY UNTUK MENINGKATKAN CITRA PERUSAHAAN
Abstract: Any business
corporation should have a keen observation in selecting the right media to
publish its CSR programs. The right choice of media can draw more public
attention and secure the corporate image if the CSR programs have been
materialized in a persistent and well-organized way with measurable
achievements. There is a responsibility for any business corporation to inform
the public as objectively as possible about its CSR programs.
Keywords: Corporate social
responsibility, corporate image
Penulis: Suherman Kusniadji
Kode Jurnal: jpkomunikasidd110074
