PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP PREFERENSI ANGGOTA DALAM PENGAJUAN PEMBIAYAAN MUDHARABAH DI KJKS BMT-MMU CABANG SIDOGIRI PASURUAN
Abstract: KJKS BMT-MMU
Sidogiri Pasuruan is one of financial institutions which done by akad with
duniawi and ukhrawi basic, because akad
is done according to Islamic law (Shariah). The goal of this research is
to analyze the influence of service quality and promotion to member’s
preference in proposing mudharabah defrayal at KJKS BMT-MMU Branch Sidogiri
Pasuruan. Service quality, promotion, and member’s preference is one union
which difficult to be dissociated, because the service quality and promotion
which is given to a company has direct effect to member’s preference.
This research is quantitative research with survey method, the goal of
this research is to know the influence of service quality and promotion to
member’s preference in proposing mudha’arabah defrayal at KJKS BMT-MMU Branch
Sidogiri Pasuruan. To know this, it is used double linier analysis regress with
F test and t test. The amount of sample n this research is 57 members with
determinant sample used purposive sampling technique. The technique of data
collection use questionnaire, interview, documentation, and observation, while
to test the instrument used validities, reliabilities, and classic assumption
test.
Based on the result of the coefficient regress test stimultan (F test) is
obtained F count is 2,398 with F table 3,17. Because F count is smaller than F
tab;e, therefore it can be said that service quality and promotion have no
influence significantly to member’s preference in proposing mudharabah
defrayal. The result of coefficient regress partially (t test) is obtained
service quality variable has t count 1,058 and promotion variable has t count
0,956. Both of variables have no influence significantly to member’s preference
in proposing mudharabah defrayal. This matter is shown by t count is smaller
that t table (2,000).
Keywords: Service Quality,
Promotion, Member’s Preference
Penulis: Fatmah, Fitri
Virdiany
Kode Jurnal: jpperadabanislamdd130093
