KONSTRUKSI SEKSUALITAS PEREMPUAN DI MAJALAH MEN’S HEALTH
Abstract: This study explore
woman sexuality construction in “MEN’S HEALTH” magazine, a magazine that
contains information about fitness, health, intimacy, career and fashion.
“MEN’S HEALTH” in Indonesian edition is edisi Indonesia ini merupakan franchise
from United States’ MEN’S HEALTH. The aim of this research ini to see woman
sexuality construction by media. This research also aims to critizise power
imbalance structure between men and women which constructed by media. By using
criritical discourse analysis, this researc shows women sexuality is under
domination of men, and exploitatde by capital. There are some points in the
conclusion. They are women as comodity, women as losser and good women
according MEN’S HEALTH is asexual and exploit their sexuality as object. MEN’S
HEALTH reduce women body and claim that women is subordinate of men.
Keywords: Sexuality, Intimacy,
Gender, Critical Discourse Analysis, Ideology
Penulis: Arief Sofyan
Ardiansyah
Kode Jurnal: jpkomunikasidd100007
