Komunikasi Politik Calon Legislatif di Pemilu 2009: Studi Kasus pada PKS di Kabupaten Purbalingga
Abstract: In Election Year
2009 systems, the rules on setting the legislative candidates are entitled to sit in a legislative
institution no longer uses the system serial number but with the most votes.
This deci-sion resulted in their respective legislative candidates are trying
to apply political communication strategy
in the hearts
of voters. As
the “Partai Dakwah”,
political communication strategy-candidates in
PKS Purbalingga can
not be separated
from the strategy
that is also
done by the PKS
as an institution. They apply the three political communication
strategy, first, that the optimi-zation strategy of recruiting cadres and
cadres of the role and activities of community service, so-cial service and the
establishment of a disaster response team. This strategy is carried out before the
election. Second, the strategy during the election campaign in 2009, with
applying the Village Cares Program (rural) policies and strategies of
candidates from among the external PKS. Third, a political
communications strategy candidates
personally, which in
any candidates-candidates dapil
implement strategies that became his trademark. There is a building constituent
of hobbies and family networks, optimizing the path of party structural, social
assistance and the strategy of intensive and massive gathering into all the
characters who exist in society.
Keywords: Communication
Politics, Candidate Legilatif, the Prosperous Justice Party (PKS)
Penulis: Indaru Setyo
Nurprojo
Kode Jurnal: jpkomunikasidd100010
