COMMUNITY RELATIONS PABRIK GULA/PABRIK SPRITUS MADUKISMO KASIHAN BANTUL (Study Kasus Tentang Strategi Community Relations Pabrik Gula/Pabrik Spritus Madukismo Kasihan Bantul Dalam Membina Hubungan Baik Dengan Masyarakat Sekitar)
Abstract: This study attempts
to analyze the Community Relations program of PG/PS Madukismo Kasihan Bantul.
The purpose of this study was to reveal the strategy of Community Relations of
PG/PS Madukismo in fostering good relations with surrounding communities.
During this program Community Relations PG/PS Madukismo run through the
Partnership and Community Development programs that have been conducted since
1991. The Partnership program is implemented through soft loans and
entrepreneurial training while the Community Development through the
development of public welfare, namely: public health, development of public
facilities and infrastructure, places of worship, education, natural disasters
and the preservation of nature. Theoretical framework in this research are
theories of Community Relations, Public in Public Relations and Crisis
Management. The research method used in this research was case study, which
categorize the type of qualitative description. The results of this study
indicated that during this Community Relations program that was built PG/PS
Madukismo through Partnerships and Community Development program effectively to
establish a good relationship with the community, as evidenced by the existence
of the company’s environmental harmony and the surrounding community where they
can live in harmony without any action disturbing, such as demonstrations and
riots.
Keywords: Madukismo,
Partnership, and Community Relations
Penulis: Choirul Fajri
Kode Jurnal: jpkomunikasidd100007
