ALAT-ALAT PROPAGANDA DI DALAM IKLAN PARA CALON PRESIDEN
Abstract: for many decades
propaganda techniques have been used in political practices around the world.
These techniques have been criticized for being one sided and not representing
reality. This article analyzes some indications of propaganda techniques that
are used in the current television advertisements of Indonesian presidential
candidates. To gain a better understanding about the contents of these
advertisements, the analysis applies semiotic method. Since propaganda
techniques tend to give one sided message leading to imbalance information, the
television audience should be critical toward advertisements as such.
Keywords: propaganda,
name calling, transfer,
testimony, card stacking, plain
folks, semiotics, critical audience
Penulis: Riris Loisa
Kode Jurnal: jpkomunikasidd090030
