RATING TELEVISI DAN MASYARAKAT DESA
Abstract: The rating model
presented by AGB Nielsen putting the number of audience as the main indicator,
is repeatedly challenged by those who often raise the issues on the quality of
television programs and the ideal role of media in our society. Due to this,
the Sain Estetika dan Teknologi (SET) Foundation, TIFA, and many other
independent institutions, that care about the quality of television programs,
carry out a quality survey without referring to the indicator of audience
number. Unfortunately, the two rating models do not sample rural society
although such people are also considered the loyal viewers of the same
television programs. In the era of information democratization, they should be
given the same right to determine what programs are suitable for their own
needs. If such a right is being ignored continuously, one thing is for sure
that this condition will produce dissatisfaction within society and also put
aside the spirit of pluralism.
Keywords: rating, media role,
rural society
Penulis: Eko Harry Susanto
Kode Jurnal: jpkomunikasidd090029
