FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN PADA MINIMARKET
ABSTRACT: The purpose of in
this research is to analyze factors influencing customer in choosing Mini Market
as place of going shopping customer market in district of Banjarsari Surakarta
the year 2011.Population which will be checked is all public in district of
Banjasari Surakarta which is consumer market in area Kecamatan Banjarsari
Surakarta, while sample applied 100 publics. Data analytical method applied in
this research is factor analysis, multiple regression, ttest , Ftest, and the
of determination. The conclusion obtained is (1) the conclusion of the factors
analysis shows that there were 15 indicators have influence in customer
choosing to market (2) there is 6 new variable that influencing the consumer in
choosing market that is quality of service, various and quality of product of
minimarket, location and promo, and perception about price, design market, and
the attribute physical attribute, (3) variable of quality of service and
various and quality of product have influenced to customer choose to
minimarket, and (4) variable of service quality factor was factor that most dominant
to election of customer in choosing mini market at Banjarsari Surakarta.
Keyword: quality of service,
quality of product, characteristic market, and customer decision
Penulis: Fitria Sari
Budiningtyas, Didik Purwadi, Ahmad Mardalis
Kode Jurnal: jpmanajemendd100158
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