ASPEK-ASPEK YANG MEMPENGARUHI MASYARAKAT MENJADI NASABAH DI BANK BRI SYARIAH CABANG SOLO
ABSTRACT: This research aim
to: (1) To analyze how far the syariah aspect, economic and service influence
to decision become client in Syariah Bank of BRI Branch Solo; (2) Among syariah
aspect, economic and service whether most dominant influence decision become
client. Population in this research is entire client of Bank of BRI of Syariah
Branch Solo. In this research the sample is determined as much 60 people from
population. Way of intake of sample used in this research by quota random sampling.
This research measure influence between syariah aspect, economic and service to
decision become client in Bank of BRI of Syariah Branch Solo. Dependent Varible
in this research represent dummy variable (model logit). Analyze data used in this
research is logistics regression model. Result of research indicate that model
regresi logistics with variable dependent decision become variable independent
Moslem law aspect and client, economic and the the model service have fit or no
difference between model with data posed at by calculation Hosmer and Lemeshow
Goodness of fit value test statistics equal to 0,800 (> 0,05). While value
Negelkerke R Square equal to 0,622 indicating that variability of dependent
variable (decision become client) which can be explained by variability of
independent variable (Syariah aspect, economic, and service) equal to 62,2%;
while the rest equal to 37,8% explained by other variable outside these
variable (syariah variable, economic, and service). Pursuant to parameter estimation
obtained that Syariah aspect variable (X1) significant at probability value of
0,042; economic variable (X2 ) significant at probability value of 0,049 and
for the service variable (X3) significant at probability value of 0,046, this
matter indicate that individually syariah variable (X1), economic variable
(X2), and the service variable(X3) influence decision become client in Syariah
Bank of BRI Branch Solo.
Keyword: Syariah Aspect,
Economic, Service
Penulis: Edy Purwanto,
Syamsuddin
Kode Jurnal: jpmanajemendd100159
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