RELATIONSHIP MARKETING, RELATIONSHIP EFFORT DAN KUALITAS PELAYANAN TERHADAP RELATIONSHIP OUTCOMES KONSUMEN PERUSAHAAN (Studi Kasus Pada Mini Market Alfamart di Banyuanyar Surakarta)
ABSTRACT: This encourages the
writer to verify whether the relationship marketing, relationship effort and
service quality the achievement in customer relationship outcomes at Alfamart
Banyuanyar Surakarta. The population of the study is the customer who comes at
Alfamart Banyuanyar Surakarta. Out of the whole population, 100 customers were
taken as the sample. The sampling technique used was random sampling. In
collecting data the writer used questionnaire. Techniques of analysis the data
in this study are multiple linear regression, t-test, F-test and determination
test. The result of analysis shows that there is a positive correlation between
relationship marketing, relationship effort, service quality and customer
relationship outcomes. There is significantly between relationship marketing
(X1), relationship effort (X2), service quality (X3) with customer relationship
outcomes (Y), and the hypothesis saying that the relationship marketing,
relationship effort and service quality positively and significantly influences
the achievement of customer relationship outcomes at Alfamart Banyuanyar
Surakarta is accepted.
Keywords: relationship
marketing, relationship effort, service quality, and customer relationship
outcomes
Penulis: Anjung Novianto
Kode Jurnal: jpmanajemendd100157
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