KESADARAN MEREK MENINGKAT KARENA PERIKLANAN DAN HUBUNGAN MASYARAKAT (Studi Pada Konsumen Maskapai Penerbangan Citilink)
ABSTRACT: In
this study, researcher aims to discuss about advertising and public relations
as tools to create brand awareness on Citilink Airlines. This study was a quantitative
research appertaining descriptive research. Sampling technique in this study
was nonprobability sampling with purposive sampling method with 100 respondents
who stay in Malang Raya and respondents must be more than 17 years old and stay
in Malang for long periode of time or just for awhile and know Citilink Airlines.
Analyze tool of data which used was multiple regression analyze. The results of
this study is advertising and public relations have significant effect on brand
awareness as parsial
Key words:
Advertising, Public Relations, Brand Awareness
Penulis: Agung
Rachmadi S
