PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIA SEPEDA MOTOR PADA DEALER HONDA ASTRA MOTOR PALUR
ABSTRACT: The aim of this
research are 1) to analyse the influence of motivation, perception, and attitudes
of consumers in together about the decision of the purchase on Astra Motor Honda
Palur dealer 2) to analyze influence in partial motivation , perception and
attitude of consumers on the performance of the purchase decision on dealer
astra honda motor vehicle palur .The population in this research was consumers
on dealer astra Honda motor vehicle palur that is not boundless .In this
research sample taken namely 100 respondents .Data collection techniques in
this research using questionnaires and writer uses likert scale as a measuring
instrument .Technical data analysis in this research uses linear regression
worship of idols , t test , test f , the coefficients determined.
The result of the research indicated that: 1) simultaneously variable
motivation, perception, and attitude consumers influential of the decision the
purchase by a dealer Astra Honda Motor Palur. 2) in partial variable
motivation, preception and attitude consumers influential of the decision the
purchase by a dealer Astra Honda Motor Palur. Advised for the Honda Astra Motor
Palur, psychology consumers need to pay attention to one of them is from the
perspective of motivation, the perceptions and attitudes of consumers by
improving the quality of honda motor be even better by using better material so
that the quality of on a vehicle increased .
Keywords: psychological factors,
motivation, perception, the consumer, the buyers
Penulis: Muhammad Naashir,
Istiatin, Sri Hartono
Kode Jurnal: jpmanajemendd161391
