Pengaruh Kualitas Kepuasan dan Pelayanan terhadap Loyalitas Pengguna Kawasan Industri
Abstract: This study aimed to
examine the influence of satisfaction and service the industrial estates to the
loyalty of the user of industrial estates. The methods using Structural
Equation Model (SEM). Primary data obtained directly from the respondents by
filling the questionnaire, the method of filling the questionnaire conducted by
direct interview with the respondents. Primary data contains the company’s
perception the users of industrial estatesto various services provided by the
company’s industrial estates. Research findings indicate the Government is very
concerned about growth and development of industrial estates throughout the
country. These interests can be viewed directly or indirectly. Direct interest
shown in State revenue, more and more industrial estates grow and develop, then
the more taxes to be gained. While the indirect presence of an industrial
estates can open wide enough jobs for all the people and driven economic growth
more broadly. Based on the findings of which have been disclosed previously,
user loyalty of industrial estates is not only determined by the quality of
services provided by the company but also the industrial estates influenced by
external factors, including government support. Therefore, the government is
expected to provide support for the growth and development of industrial
estates through the issuance of legal rules which protect the entrepreneurs and
companies in a fair and transparent.
Keywords: quality,
satisfaction, service, loyalty, industrial estates
Penulis: Hendra Lesmana
Kode Jurnal: jpmanajemendd161180
