MENGUNGKAP PERILAKU INOVATIF 3 ETNIS WANITA PEDAGANG DI SURABAYA
ABSTRACT: Innovative behavior
is one of the requirements to survive in the field that are hard, competitive,
challenging, high-risk and speculative as world trade. Similarly, the existence
of a trading business carried on women can not be separated from the innovative
behavior, whereas on the other hand women are also faced with the primary
responsibility of the family. That directs human behavior to act not apart of
the culture surrounding the actors. Based on this, presumably interesting to
study about differences in innovative behavior of women traders Javanese,
Madurese and Chinese in Surabaya. Sources of data obtained by distributing
questionnaires and conducting interviews in 394 women traders convection type
in one of the wholesale center in the city of Surabaya, which was selected as
the study respondents. This study is a quantitative research method research
design ANOVA (F-test). The findings of this research are innovative behavioral
differences merchant woman of Javanese, Madurese and Chinese.
Kata kunci: Perilaku Inovatif, Wanita Pedagang, Wanita Pedagang Etnis
Jawa, Wanita Pedagang Etnis Madura, Wanita Pedagang Etnis Tionghoa
Penulis: Tri Siwi Agustina
Kode Jurnal: jpmanajemendd141302
